McKinney Creative Named to List of Most Creative People in Advertising

McKinney Associate Creative Director Jenny Nicholson was named 10th on Business Insider's list of the 25 Most Creative People in Advertising: 2012.

McKinney's SPENT Wins 2012 Games for Change Recognition

McKinney's SPENT earned a 2012 Games for Change Award in the Most Significant Impact category at the Games for Change Festival. SPENT was developed on behalf of Durham Urban Ministries.

McKinney Ranked as World's Most Effective Independent Ad Agency

Durham-based advertising agency McKinney was recognized by the Effie Index as the Most Effective Independent Agency Globally. The Effie Index recognizes the architects of the most effective marketing communications ideas from around the world.

McKinney's 'SPENT' Reaches 1.179 Million Plays

The online game “Spent,” created by the Durham-based advertising agency McKinney to benefit the Urban Ministries of Durham, educates its users about poverty and homeless. Prior to last week, the game had seen 1.179 million plays -- a surge in traffic over the past week has resulted in an additional 380,094 plays and $14,000 in new donations as of Thursday. In total, Urban Ministries has received $34,280 from 1,637 separate donations directly resulting from the game.

Urban Ministries of Durham Wins with Spent

Since Urban Ministries of Durham partnered with McKinney to launch SPENT, an "immersive online experience," on Feb. 8 the nonprofit's website has attracted more than 610,000 visitors from 200-plus counties who have spent an average of more than 10 minutes on the site. The game is responsible for generating 625 donations totaling nearly $13,000.


Read more: Spent Puts Players to the Test 

McKinney Is Tops!

Durham advertising powerhouse McKinney is ranked the best place to work for 2010 by Advertising Age magazine.